CASE STUDIES
Dive into our Case Studies section, where we highlight transformative projects that exemplify YONDA's innovative approach to digital engagement. These case studies demonstrate our full spectrum of services, from CRM processing to audience design and live distribution, showcasing our ability to deliver high-impact experiences for leading brands. Each project speaks to our strategic prowess and cutting-edge technology, illustrating how we connect with global audiences through creative content and strategic partnerships.
Client: Redbull
Project: Redbull F1 Car Launch
Oracle Red Bull Racing empowered fans to become broadcasters for their 2022 car launch, creating a social media explosion. This innovative strategy resulted in over 33,000 applications to stream the content and achieved significant engagement across multiple platforms.
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Summary:​
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Reinvented hero content distribution with a fan-powered social media explosion.
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Empowered fans to co-host the launch event on their personal channels.
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Over 33,000 applications to stream the content, resulting in 65 versions across 156 countries in 4 languages.
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Achieved 5.77 million live views and 121 million live impressions.
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Increased sign-ups to 'The Paddock' by 180%.
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Trended #1 on Twitter and YouTube.
Client: Virgin Galactic
Project: Unity 22 First Crewed Flight
Virgin Galactic partnered with PUSH LIVE to deliver a highly engaging livestream for Unity 22’s first fully-crewed flight. The decentralised distribution strategy achieved 12 million viewers and accumulated 17.5 million views by the end of the event.
Summary:
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Delivered maximum impact for Unity 22’s first fully-crewed flight.
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Used a decentralised distribution approach to stream across 78 global brand channels.
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Customised streams based on location, language, and platform format.
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Achieved 12 million viewers, with one channel seeing 1 million concurrent viewers.
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Accumulated 17.5 million views by the end of the event.
Client: Insomniac
Project: EDC Mexico
Insomniac Events and PUSH created a global digital co-streaming solution for EDC Mexico, transforming the festival experience across five stages into 87 curated live streams. This innovative approach delivered 13 million live digital viewers and significantly reduced live distribution costs.
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Summary:
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Delivered a record 13 million live digital viewers for EDC Mexico.
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Built a global digital co-streaming solution with 87 curated live streams.
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Leveraged popular social networks, including TikTok for the first time.
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Provided near-instant VOD delivery to artists and managers.
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Reduced live distribution costs by 50%.
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Enhanced sponsor engagement with real-time customised content.
Client: Electronic Arts
Project: EA Play E3 Press Conference
EA PLAY reimagined the traditional E3 press conference by turning each gaming title into episodic segments. This fan-centric approach, featuring hosts like Alex ‘Goldenboy’ Mendez, Greg Miller, and Julia Hardy, created engaging conversations among fans and developers.
Summary:
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Breathed new life into the traditional E3 press conference format.
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Reimagined the format by turning each gaming title into episodic segments.
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Streamed live from EA PLAY, focusing on specific fandoms.
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Featured hosts like Alex ‘Goldenboy’ Mendez, Greg Miller, and Julia Hardy.
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Created authentic and engaging conversations among fans and game developers.
Client: XBOX
Project: Xbox/Bethesda Gamescom
Gamescom 2022 saw a significant return with Xbox and Bethesda delivering broadcasts in multiple languages and formats. The event achieved massive organic reach and enhanced fan experience through continuous engagement and customised content.
Summary:
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Returned with a significant impact for Gamescom 2022.
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Delivered broadcasts in partnership with Xbox and Bethesda.
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Streamed content in 11 languages, including sign languages and audio descriptions.
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Produced content from Thursday to Sunday, ensuring continuous engagement.
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Achieved massive organic reach and enhanced fan experience with customised moments.
