About Us

Meet the Visionaries Behind YONDA

At the heart of YONDA is a team of industry pioneers who have spent decades shaping the future of digital engagement. With extensive backgrounds in Live Event Streaming, Content Production, Media and Marketing Planning, AI, and Data Science, our team is uniquely equipped to understand and harness the power of live moments. YONDA is the culmination of two decades of award-winning work with major brands, agencies, and artists, reflecting our deep expertise in entertainment, gaming, and both Web 2 and Web 3 environments. Our commitment to innovation and excellence ensures that we deliver transformative experiences that captivate audiences and elevate brands.

Meet The Team

Philip Tucker

Co-Founder & CEO

As the founder of multiple innovative content technology companies, Phil Tucker has significantly influenced audience engagement strategies across the media landscape. His agency, YONDA, has successfully powered campaigns for leading global brands, enabling them to harness the power of social and digital media. Phil’s deep understanding of community dynamics and content distribution continues to inspire creative solutions that drive targeted audience acquisition and monetization.

Simon Tucker

Co-Founder & Head of Data & Insights

As co-founder and visionary leader in digital transformation, Simon Tucker heads Data and Audience Insights at YONDA, applying his extensive background in visual communications to redefine brand-audience connections. His unique blend of technological acumen and creative insight enables him to craft cutting-edge strategies that keep YONDA at the forefront of audience design and engagement.

Simon Olivera

Co-Founder

Simon Oliveira, founding partner of YONDA, draws on his trailblazing career in Sport and Entertainment to shape the future of digital content delivery. As the driving force behind KIN Partners, he has redefined talent management, spearheaded global content creation with platforms like OTRO, and ventured into diverse entertainment sectors. This multifaceted experience uniquely positions him to lead YONDA's innovative strategies in fan engagement and content distribution.

Alan Morton

Head of Data Product Engineering

Alan Morton, as the Head of Data Product Engineering at YONDA, is the driving force behind our cutting-edge proprietary tools and services that form the foundation of our Audience Design offerings. With over a decade of experience in leveraging data science, AI, and machine learning, Alan has revolutionized how we monitor, profile, and engage with audiences in the fast-paced world of live streaming.

Gavin Roberts

Head of Live Services

Gavin Roberts, our much celebrated Head of Live Services, is a seasoned media professional with over 20 years of experience in live event production and streaming. His career at organisations like Push Live, LinkedIn, Facebook, Sky, and ITV has honed his expertise in managing complex projects and leading technical teams to deliver high-quality productions for global audiences.

Ryan Horn

Advisor

Ryan Horn is a visionary leader in sports, fashion, and entertainment technology, with over 28 years of experience building world-class digital businesses. As CEO and advisor, he specializes in leveraging web3, FanTokens, and NFTs to revolutionize audience engagement and brand strategies.

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